Episode 035: Kirstynn Evans – Starting A Business with Your Child

Kirstynn’s daughter Nora started a business together called Nor’s Macarons:

NORA’S MACARONS 11 year old Nora, has been baking the most delicious Italian style macarons since she was 8. Her spin on the delicate, and sophisticated little cookie, are exactly what you would expect from a tweenager. Her macarons are not only gorgeous and colorful, they taste amazing! She currently sells her macarons, at a local farmers market in Peoria, Arizona. She bakes towers of macarons for weddings, favors for baby showers, and all other special orders. Her biggest accomplishment of her young career is when Cover Girl contracted her for a very special event they were hosting for KODA modeling agency! Her mommager manages her social media, ordering, contracts and has been cheering her on all along the way. Nora has two younger brothers, she studies ballet, and has performed in the Nutcracker, Wizard of Oz, Tarzan, and Cinderella. She is a student mentor in her school, and hopes to join the honor program in middle school next year.


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From This Episode:

Nora became interested in Macarons when she was eight and it quickly evolved into a business when she was motivated to earn some money for herself.

Starting a business has taught Nora a variety of incredible skills: entrepreneurship, management and leadership, customer service, communication, networking, hiring, grit, resilience, and the process of starting and growing a business.

Kirstynn has learned that there are things that she has had to develop as a parent too. She has needed to learn patience, and especially how to truly be supportive. Often, our kids will burn out simply because we are nagging them! We tend to point out their weakness, and things that need to be improved, and forget to compliment and encourage their strengths. We are required to encourage their crazy ideas, too, and help them to experiment and try out new things by trial and error. I felt inspired by Kirstynn’s experience of how she and Nora started their business.

There are so many resources and ideas that kids can start, and kids are often supported to start a business. My daughter talks about wanted to have a lemonade stand, or be a mother helper so that she can start her own business. It’s my job to support her and encourage her, and find ways to help her find the resources that will help her, and encourage her crazy ideas!

I love this topic a lot because being an entrepreneur is a lot like being an intentional family culture.

You have to be intentional and you have to think about your values, and your vision. I love this quote from “E-Myth” by Michael E. Gerber“I believe it’s true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next … The difference between the two is living intentionally and living by accident.”

Starting a business may not be part of your family culture, but business culture will teach us a lot about our families and how we can model business and structure our family vision around how business structure their vision.

Where to find Nora’s Marcarons:



Recommended Resources:




“The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime” by MJ DeMarco

“Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship” by MJ DeMarco

“The E-Myth Revisited: Why Most Business Don’t Work and What to Do About It” by Michael E. Gerber

“Ecommerce Evolved: The Essential Playbook to Build, Grow, and Scale a Successful Ecommerce Business” by Tanner Larsson

“DotCom Secrets: The Underground Playbook for Growing Your Company Online” by Russell Brunson

“Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!” by Robert Kiyosaki

Rich Dad’s Escape from the Rat Race: How To Become A Rich Kid By Following Rich Dad’s Advice” by Robert Kiyosaki

The Tuttle Twins Series

“Better Than a Lemonade Stand!: Small Business Ideas for Kids” by Daryl Berstein

“Raising an Entrepreneur: 10 Rules for Nurturing Risk Takers, Problem Solvers, and Change Makers” by Margot Machol Bisnow

“Grit: The Power of Passion and Perseverance” by Angela Duckworth

“How Children Succeed: Grit, Curiosity, and the Hidden Power of Character” by Paul Tough

“Mindset: The New Psychology of Success” by Carol S. Dweck

“The Talent Code: Greatness isn’t Born. It’s Made. Here’s How.” by Daniel Coyle


The Tuttle Twins - a child's foundation of freedom

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About the author, Jodi

I live in Richmond, Virginia with my husband, Michael, and our four young kids. We homeschool, and work remotely, so I guess we may take this on the road some day! I have a bachelor's degree from George Mason University in Health Promotion Studies, but I attended five different universities before finally finishing while I was expecting my third baby! I'm a returned missionary from the Hawaii Honolulu Mission for The Church of Jesus Christ of Latter-day Saints. I'm sort of a jack-of-all-trades-master-of-none, but I do enjoy reading personal development and parenting books, finding new ways to enjoy exercising, and learning more about being an entrepreneur.

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