Every culture needs to be intentional. Establishing your values starts with understanding that you are a leader as a parent, and that you are always being observed by your children. Always being honest as a parent is the foundation of integrity for your family. It all starts with us leading out with our example of living our values.
I’ve been thinking a lot about this concept of being goal-oriented and how this is what having a family culture is all about. When you have a set vision for your family, then you have to set goals to achieve those ends. Becoming goal-oriented means getting clear on that vision, getting clear on why you do what you do, and setting clear boundaries for how to achieve those goals. Marissa talks a lot about being very values-centered, and that she would reinforce their goals and vision by reinforcing their values.
I also think that there is something to this when it comes to culture in general. I recently read a book that discusses poverty culture, and how often those in poverty cannot see into long-term ends because they need to tackle their immediate problems. While my family is far from being in poverty, I feel that I often catch myself getting distracted by the immediate crisis that I forget about the long-term gains of staying focused on a larger goal. I will likely post an episode on this next week, so I won’t go into it too much here. I just think this is something that is very important for developing our family culture: our beliefs, our mindset, and our habits filter through to become our culture.
[00:15] Introducing Marissa
[3:54] The importance of being intentional
[6:45] Components of a successful culture: leadership, ownership
[12:00] How to encourage your kids to adopt your vision and values
[16:46] How to cultivate open communication with your children
[20:47] How to develop trust between parents and children
[26:34] Kids have a responsibility to use their opportunities and resources to fulfill their potential
[29:30] Upholding boundaries
[31:45] How to encourage goals-centered thinking, and encouraging children with ADD or ADHD, etc.
[37:50] How to cultivate a legacy
[43:18] Marissa’s final word of advice
[44:40] Where to connect with Marissa
A 25-year entrepreneur, speaker, & globally recognized growth strategist, Marissa’s lifetime legacy mission is to educate, equip, & empower 100 million entrepreneurs & leaders with the skillsets and mindsets they need to reach their greatest potential.
Marissa Levin’s entrepreneurial journey began in 1995 when she launched Information Experts, a strategic communications and education firm. She launched her firm as a solopreneur with a $35,000 contract and led/grew the organization to approximately $13 million in revenue until she resigned in 2012.
Under her leadership, Information Experts won more than 80 awards for creativity & leadership, was named to the Inc. 5000 List of America’s Fastest Growing Companies for 2009, 2010, and 2011, won the 2010 SmartCEO GovStar Industry Star Award, and was known as a trailblazer in establishing an extraordinary employee-centric culture that fully supported work-life integration and a core value of “responsible flexibility.”
In 2012, she launched Successful Culture, a leadership consulting organization that helps CEOs master the 3 most critical aspects of busi- ness growth: leadership development, strategy formulation & execution, and organizational culture assessment & improvement.
In 2017, she co-founded Women’s CEO Roundtable, a professionally facilitated year-long program for women business owners from non- competing organizations that are committed to scaling beyond $1 million in revenue.
Also in 2017, Marissa merged Successful Culture with PeopleTactics, a national leader in Strategic HR Consulting to launch Successful Culture International (SCI), a global corporate culture consultancy that leads organizations undergoing significant transformation through a proven model to define, stabilize, and strengthen organizational cultures. SCI also works with emerging companies to help define their corporate cultures so that they can attract, hire, and retain the best talent.
She is also the regional Chair for Women Presidents Organization, an international community of multi-million dollar women business owners, for whom she facilitates monthly CEO roundtables.
Marissa is the author of the #1 best-selling book “Built to SCALE: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards.” Using Marissa’s patented SCALE Model, SCI helps CEOs select and implement highly effective advisory boards which is an essential strategy for any business looking to grow exponentially.
She is also the author of “My Company Rocks: 8 Secrets to a Growth-Driven Culture” and is a contributing author to “You @Work: Unlocking Human Potential in the Workplace.”
Finally, Marissa is a Leadership columnist for Inc. Magazine.
Throughout her 25-year entrepreneurial journey, Marissa has been recognized as a global influencer and trailblazer. She was named as a 2009, 2010, and 2011 SmartCEO Smart 100 participant by SmartCEO Magazine, which recognizes top 100 CEOs in the region, and was named as a 2008 BRAVO Award winner, which honors the region’s 25 most influential women CEOs. In 2011, she was one of the first honorees to be inducted into the SmartCEO Hall of Fame for outstanding and exemplary women’the s leadership.
She was named as one of Washington’s Top 100 Technology Titans for 2009 by Washingtonian Magazine and was a finalist for the Ernst & Young Entrepreneur of the Year Award. Marissa was also named as one of greater Washington’s “Women Who Mean Business” by the Washington Business Journal, which honors the region’s “most influential and powerful” women executives.
Marissa holds a Master’s Degree in Human Resources Development & Organizational Development, is a credentialed coach certified by International Coach Federation (ICF), is certified in Instructional Systems Design, and is a Certified Mastermind Facilitator.